Your new website is launched! What now?
“Build it and they will come” is not something that typically applies to websites. Even the best website in the world, built by the best web design company (*cough* Grandway) will not drive traffic to itself. If it gets no traffic, it get no leads or sales. So the name of the game is driving traffic to your new website!
There’s no one-size-fits-all answer as to what is the best way to promote a website, as some ways may be more relevant and effective than others based on your business specifics. However, these are 12 ways you can drive traffic to your website.
1. Google My Business
Claim and optimize your Google My Business listing to enhance your local online presence and improve your visibility on Google Search and Maps. Keep your listing updated with accurate business information, respond to reviews, and regularly post updates to engage your audience.
2. Search Engine Optimization SEO
Optimize your website’s content, structure, and technical aspects to rank higher on search engines, driving organic traffic. Conduct keyword research, create valuable content, and build quality backlinks to establish your website’s authority. SEMrush is a great tool to help with SEO and is the tool that we use to monitor our SEO clients websites.
3. Pay Per Click Advertising
Utilize paid search advertising on platforms like Google Ads, Bing Ads, YouTube Ads, and others to target specific keywords and reach potential customers. Craft compelling ad copy, set precise targeting parameters, and closely monitor your campaigns’ performance to maximize your ROI.
4. Social Media Organic & Advertising
Engage organically and use targeted ads on platforms like Facebook, Instagram, Twitter, LinkedIn, and others to connect with your audience. Regularly post relevant content, interact with your followers, and create visually appealing ads that resonate with your target market.
5. Print Materials
Include your website URL on business cards, brochures, flyers, and other printed materials to encourage offline engagement. Ensure your printed materials are well-designed and include a clear call-to-action that leads people to your website. VistaPrint is one of our preferred print shops and they have almost everything at very competitive pricing and fast shipping.
6. Email Marketing
Leverage email campaigns to direct traffic to your website, keeping your audience informed about updates, promotions, and valuable content. Craft engaging emails with personalized content that entices recipients to click through to your site. Mailchimp is one of the leading email marketing platforms that makes it easy to set up email marketing campaigns.
7. Classified Ads
Promote your website through online classified ad platforms relevant to your industry and location. Craft concise and compelling ad copy that highlights your unique selling points and drives curiosity. Craigslist and Kijiji are the ones that come to most when you think of classified ads, but there are more our there, some that are industry specific.
8. Online Directories
List your website on relevant online directories and industry-specific platforms to improve your online visibility. Ensure your business information is consistent across all listings to build trust with search engines and potential customers. Yellow Pages, Yelp, 411, are some examples of Business Directories where you can set up a listing for free.
Engage in proactive outreach efforts such as cold calling, personalized emails, and networking to connect with potential customers and partners. Craft compelling email pitches, attend industry events, and build relationships within your niche to generate interest and drive traffic to your website. By reaching out directly to individuals who may benefit from your offerings, you can establish meaningful connections and create opportunities for mutual growth.
10. Content Marketing
Create high-quality, valuable content that resonates with your audience, driving traffic and establishing your expertise. Develop a content calendar that addresses your audience’s pain points and interests, and promote your content through social media and email marketing.
11. Influencer Marketing
Partner with influencers in your industry to tap into their follower base and promote your website to a wider audience. Research and approach influencers whose values align with your brand, and collaborate on creative campaigns that showcase your offerings.
12. Direct Mail
Include your website information in direct mail campaigns to connect with potential customers offline. Craft compelling direct mail pieces that provide recipients with a clear reason to visit your website and learn more about your offerings.
13. TV & Radio
Use traditional advertising channels like television and radio to increase brand awareness and drive traffic to your site. Create memorable ads that resonate with your target audience and include your website URL prominently.
Know any other ways we forgot to mention?
We would love to turn this blog post from 13 Ways to Drive Traffic to Your Website to 100 Ways to Drive Traffic to Your Website. Send us your input at email@example.com
Don’t know where to focus your efforts and maximize opportunities? Looking for a digital marketing company to help strategize and implement strategies to drive traffic to your website?
You can hire Grandway Marketing as your digital marketing partner taking care of all aspects of your digital marketing strategy, including web design, SEO, e-commerce, email marketing, advertising management, and more.
Contact us today for a FREE consultation
We’ll ask a few questions to find out specifics of your business, provide you with the best advice based on our years of experience, and put together a custom strategy and quote for you. No obligations!