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Halifax SEO Services

Reach more customers with Halifax SEO: Imagine your business at the top of Google’s first page, where more clicks lead to more customers and more growth. Our custom SEO strategies are designed to make this a reality for your Halifax business, so potential clients find you first!

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How did you get here?

You most likely Googled SEO Halifax.

Just as you discovered us through a Google search, we understand the ins and outs of ranking on Google. Our SEO strategies have secured us the top positions and we’re excited to bring that same proven success to your business.

image of nic stana, founder of grandway marketing, halifax seo company

Our SEO Story

My Name is Nic Stana and I am the founder and owner of Grandway Marketing in Halifax.

I founded the company in 2017 under a different name and rebranded in 2019 as Grandway Marketing. I bought this domain name, grandwaymarketing.com, and designed a similar version of the website you see here today.

I started learning and doing SEO work to rank this website. Three months in, nothing… Six months in, little results… It took a solid year of research, learning, and trial and error, before the website reached the first page.

Once it did though, website traffic increased, inquiries came in, and most importantly, sales.

This continued to grow and grow, and today, SEO accounts for a majority of our own sales leads.

We feel that we offer the best SEO Halifax has to offer because we live and breathe Halifax. It’s our home, and where Grandway Marketing is based. Many of our competitors that offer SEO services to local Halifax businesses aren’t even based in Nova Scotia. How can they possibly offer the same level of care as an agency that’s in your own backyard?

We apply SEO strategies to rank our clients website’s as well, generating traffic, leads, and sales. We’ve done SEO for various types of businesses, from local SEO for service based businesses to generates leads, to international e-commerce SEO to generate online sales.

Imagine what your business would look like if you had Halifax SEO experts working tirelessly to get your website to the top of Google, generating relevant traffic that would convert to leads and sales for your business.

SEO Pricing

starting from $600/mo.

Halifax SEO Basics

Search Engine Optimization (SEO) follows 3 simple concepts:

Keyword Research is the foundation of any SEO strategy. Know the keywords you are trying to rank for and the potential they hold for your business.

On-page SEO refers to ensuring your website is properly built and formatted for Google as well as technical SEO, and other strategies relating to tasks ON your website.

Off-page SEO refers to building backlinks and raising your domain and website authority, and all tasks involved are OFF your website.

Keyword Research

The foundation of any SEO strategy is researching and establishing the keywords you’re aiming to rank for, using tools such as Google Keyword Planner, SEMrush, or UberSuggest.

If your website is new you must take a realistic approach and align your SEO strategy and aim at keywords that are low to medium competition. Even though these have lower search volumes, you have a chance at ranking, and generating results.

As your domain/website authority increases you can target higher competition, higher search volume keywords.

On-Page SEO

On-page SEO, simply put, refers to search engine optimization strategies that involve work on your website.

This includes website titles, meta data, keyword rich content, anchor text, internal and external links, as well as loading speed, mobile responsiveness, and overall the quality of the content.

As an expert SEO Halifax company, we have the expertise and experience to SEO your website to ensure the best results possible.

Off-Page SEO

Off-page SEO refers to strategies that focus on tasks that do not directly involve editing your website.

Business directories, brand collaboration, press releases, media mentions, affiliations, and other public relations initiatives that result in your website being linked on a higher authority website are examples of off page SEO.

Our Halifax SEO experts have the knowledge and skills to advise on the best SEO strategy applicable to your business and provide an accurate SEO quote.

Tailored SEO Strategies for your Business

We are a SEO company in Halifax, working with small and medium businesses locally and throughout Canada, to rank their website on the first page of Google searches and increase website traffic and authority.

If you’re unfamiliar with SEO (Search Engine Optimization), it’s essentially a variety of strategies and an ongoing process to help your website show up on the first page of organic results.

It all revolves around keywords so we research the words and phrases that potential customers are using, which keywords have the highest volume, competitors, and more to plan and implement SEO strategies.

Following Google’s algorithm changes, we use on-page SEO, backlinks, content SEO, and local SEO strategies.

On top of SEO, our web design services are at your disposal if you need a new website or an update.

SEO is all about being found online and generating leads and sales for your business.

Check out these stats…

  • 9 out of 10 consumers look online for products and services using search engines, primarily Google. That’s 90% of consumers!
  • 99% of Google searchers click on results on the 1st page.
  • 53.3% of all website traffic comes from organic search.
  • 93% of global traffic comes from Google search, Google Images, and Google Maps.
  • SEO drives 1000%+ more traffic than organic social media.

Ranking on the first page of google is vital to your business’ success online and generating traffic organically.

We are Halifax’s most trusted SEO experts helping businesses achieve success online since 2017

Our SEO team implements strategies that:

  • Improve search ranking
  • Increase website authority
  • Improve online visibility
  • Increase organic traffic to your website
  • Generate leads
  • Generate sales

Why hire Grandway for SEO in Halifax?

  • We guarantee real results and provide monthly reports.
  • We only perform and implement white hat SEO tasks and strategies.
  • We provide SEO in Halifax and across Canada at a competitive cost.
  • We only work with one business per industry, per region.

 

SEO Halifax service provider of search engine optimization for businesses in Halifax
Best SEO Halifax company, helping businesses grow through search engine optimization

Your Halifax SEO Questions Answered

How much do you charge for SEO?

We create custom SEO strategies based on our client’s budget, objectives, as well as keyword research and competition.

To give you an idea, SEO plans start at $800/mo. Visit our SEO pricing page to learn more.

How Does SEO Work?

Virtually everyone, everywhere is searching on a search engine, most likely on Google, for almost everything.

Most people only look on the first page of search results, which typically lists 10 websites.

Google has an ever-changing and ever-evolving algorithm to deliver the most relevant websites to a searcher.

SEO can be broken down into 3 components: keyword research, on-page SEO, off-page SEO.

It’s essentially a set of strategies and processes which are implemented to improve your website ranking for relevant keywords and to ultimately increase your traffic.

We find out what keywords your potential customers are using to find products and services like yours. We analyze keywords, competitors and more data to build a SEO strategy for implementation.

Following Google’s algorithm changes, we use on-page SEO, backlinks, content marketing, and local SEO strategies.

We guarantee real results and provide monthly reports. We provide SEO in Halifax and across Canada on a month-to-month basis so you are not tied into a long term contract.

What is White Hat SEO, and Black Hat SEO?

White hat SEO refers to approved and quality based strategies that follow Google’s guidelines, to attract your actual target audience, and actually generate results and a positive ROI.

Examples of white hat SEO are creating quality landing pages that are keyword optimized, creating quality blog posts that actually offer valuable information, building relevant backlinks, etc.

Black hat SEO refers to “hacking” or “tricking” algorithms, and “tricking” customers with fake traffic. These strategies never generate real traffic, real leads, or real sales for a business. Actually, these strategies can get your website blacklisted, and hurt your organic search results.

Examples of black hat SEO are keyword stuffing, invisible text, click farms and bot traffic, etc.

How can you spot black hat SEO? Easy, promises of fast results for cheap is a sure fire way to know that you’re not dealing with a legitimate SEO service provider.

What can I expect for my SEO strategy with Grandway Marketing?

You can expect a comprehensive and strategic approach to improve your online presence. Here’s what you can generally expect:

Audit: We assess your current website and SEO performance, identifying areas for improvement.

Keywords: Conducting keyword research to guide content creation and optimization.

On-Page Optimization: Enhancing on-page elements for search engine friendliness.

Content Strategy: Developing a tailored content plan for SEO alignment.

Link Building: Acquiring high-quality backlinks to boost site authority.

Technical SEO: Ensuring your website’s technical excellence.

Local SEO (if applicable): Optimizing for local search presence.

Analytics and Reporting: Regular performance monitoring and reporting.

Adaptation and Strategy Refinement: Strategy evolution based on data and industry trends.

Communication: Open and transparent client-agency communication.

Ethical Practices: Adherence to industry guidelines and ethical SEO methods.

Long-Term Results: SEO’s gradual impact on visibility, traffic, and conversions.

Overall, our SEO involves a collaborative effort to enhance your website’s performance in search engine results and achieve your online marketing goals.

Why Isn’t My Website Ranking on Google?

If your website isn’t ranking well on Google, several factors might be at play. It could be due to a lack of effective SEO, tough competition, low-quality content, slow loading times, or other technical issues.

To boost your Google rankings, our team can conduct an SEO audit, creating valuable content, optimizing for mobile, building quality backlinks, and staying updated with algorithm changes.

Remember that SEO is an ongoing effort that requires patience. If you need guidance, Grandway Marketing is here to help you achieve higher search engine rankings.

How do I know if my company requires SEO strategies?

If you’re wondering whether your website needs SEO, look for these signs:

  • Low organic traffic
  • Poor search engine rankings
  • Declining traffic over time
  • High bounce rate
  • Slow loading speed
  • Lack of mobile compatibility
  • Outdated content
  • Few quality backlinks
  • Poor on-page SEO elements
  • Your competitors outperform you
  • No clear SEO strategy
  • Low conversion rates
  • Google Search Console warnings

If you’re encountering any of these challenges, we strongly recommend implementing SEO strategies to enhance your online visibility and performance. Our marketing team is well-equipped to assist you by performing a comprehensive SEO audit to pinpoint specific issues on your website and improve its overall performance.

Will you need administrative privileges to our website, and if so, what for?

We may need limited administrative access to your website for specific tasks related to SEO, such as technical optimization and content updates. This access is vital for ensuring the seamless implementation of SEO strategies and enhancing your website’s performance. Rest assured, we prioritize security and handle your website with care and expertise.

How Long Does SEO Take?

SEO doesn’t happen overnight and varies greatly based on industry, location, keyword competition. Changes take time to take effect. No set time.

But here’s the real answer you don’t want to hear.

SEO is not permanent. It’s a never ending marathon.

You have to put in work continously to improve your search ranking and website authority but also to maintain it and stay ahead of competitors.

Our Halifax SEO experts have ranked some clients on the first page in 3 months and for others it took a year plus – it really varies. We recommend hiring us for SEO for at least 3 months for the SEO strategies implemented to take effect.

Do you guarantee I'll be on the first page within a period of time?

Simply, no. Do you guarantee a set, specific amount of sales if you advertise on a billboard, tv, radio, or magazine?

SEO is just like that, but at least you can track the results and get a good idea of how many leads it’s generating.

However, we guarantee real results and improvement over time. Depending on keywords, industry, location, etc., sometimes it takes a lot of effort and time while other times it’s sort of a walk in the park.

We can estimate the difficulty based on the data available but at the end of the day we won’t know until we start implementing some SEO strategies and analyzing the results month over month.

We’ve been able to get some clients on the first page within 3 months of starting SEO, while others took over a year.

However, SEO is not permanent.

Once your website gets on the first page, and even in #1, you have to maintain that ranking.

It’s like a race without a finish line.

You get to first place but if you take your foot off the gas, you won’t be in first for long.

If you’re interested in generating leads and sales by being at the top of the first page on Google, contact our SEO Halifax team, and we will provide you with a custom quote, based on your specifications and needs, no obligation or pressure to hire us for SEO strategy implementation.

Is your SEO a term contract or month to month?

Our SEO plans are all 1-year contracts, paid monthly at the beginning of each month.

If you wish to pre-pay 3, 6, or 12 months up front, we offer some discount.

We always advise that it takes 3 to 6 months to see any results – and it gets better from there. This varies based on industry, keywords, region, website, etc.

Remember, most consumers never go past the first page of Google. And most of those click on the top 5 search results from the first page.

However, if you are completely dissatisfied and there’s a lack of results, you may cancel your SEO contract with us after 6 months without penalty.

What is the most difficult part of SEO?

We recognize that SEO comes with its challenges. Some of the toughest aspects include keeping up with ever-changing search engine algorithms, facing stiff competition in crowded niches, and consistently producing top-notch, user-friendly content. Building strong backlinks, addressing technical issues, and navigating local and multilingual SEO can also pose difficulties.

We understand that continuous learning and adaptation are crucial for SEO success, and we’re here to tackle these challenges head-on to help you achieve lasting results.

What negatively affects SEO?

This includes low-quality content, keyword stuffing, slow page load times, mobile-unfriendliness, duplicate content, inadequate backlinks, technical issues, and black hat techniques.

Neglecting metadata, user experience, and image optimization, as well as inconsistent NAP information, can also be detrimental. Additionally, ignoring social signals, lacking HTTPS, and penalties from search engines can harm SEO.

At Grandway Marketing, we’re equipped to address and overcome these challenges to help you achieve your SEO goals.

Why are keywords important in SEO?

Keywords are pivotal in SEO, serving as the connective tissue between your website and search engines. These phrases guide search engines to understand your content’s relevance, enabling your site to appear in search results when users seek information related to your business.

Proper keyword usage enhances your visibility and drives targeted traffic to your site, making it a fundamental aspect of successful SEO.

Grandway Marketing understands the significance of well-researched keywords in boosting your online presence and optimizing your website for higher rankings.

What 4 pillars are important in SEO?

We prioritize the four key pillars of SEO:

Technical Excellence: We ensure your website is technically sound, with fast loading times, mobile-friendliness, and a structure that search engines love.

On-Page Optimization: We fine-tune every page, from keywords to meta tags, to make sure your content is visible and appealing to search engines.

Building Authority: Our expert team helps you earn valuable backlinks and manage your online reputation, boosting your website’s credibility.

Quality Content: We emphasize creating top-notch, audience-focused content that speaks to your users’ needs and keeps them engaged.

These four pillars are at the core of our SEO strategy, driving your website towards higher rankings and better online visibility.

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